10 Marketing Tools We Are Grateful to Have in 2021 – Part 2

In part 1 of this articles, I shared with you 5 really good to help you with marketing your business online. Here are 5 more.

#5: BuzzSumo

A lot of small business owners struggle to come up with great ideas for content. BuzzSumo is a tool that can help you find content ideas with its keyword search function. You can also use it to identify potential influencers to promote your products and brand.

You can try BuzzSumo free for 30 days. After that, pricing begins at $99 per month. Because their search bar is located on the home page, you can get a few freebies a day even if you don’t sign up for an account.

#6: Feedly

Businesses that are active on social media must share a combination of original and curated content. But where can you find quality content to share with your followers? That’s where Feedly comes in.

Feedly is a news aggregator that will collect all relevant news in your specified niche or industry. Then, you can comb through, read what interests you, and find the best content to share with your followers on Facebook or Twitter. They offer a free trial and monthly pricing starts at just $6.

#7: MailChimp

My team and I are Keap (known previously as Infusionsoft) experts. That’s our space, but you may not need that.

Email marketing is still one of the most affordable and effective ways to connect with your audience. We like MailChimp for its robust free option that allows small business owners to send up to 12,000 emails per month.

While there are some email marketing providers that are better suited to huge enterprises, MailChimp offers enough features to allow local companies to build a list and create email sequences that convert subscribers into paying customers.

#8: Facebook Creator Studio

If you already have a Facebook business account, then you have access to Facebook Creator Studio. It’s a tool that allows you to view everything you’ve posted on Facebook and create new content to share with your followers – and it’s free.

What we love about Facebook Creator Studio is that you can use it to schedule and test posts. Scheduling means that you can have content going live while you’re busy doing other things. The testing features allow you to compare the performance of multiple posts and determine which content does the best with your audience.

#9: Canva

Canva remains one of the most versatile content creation tools around. You can use it to resize images to use in your social media profiles, create memes, and so much more.

Canva’s free option gives you access to 250,000 templates and robust design features. If you want to upgrade to the Pro version, it’ll cost you $12.99 per month. In return, you’ll get a free Brand Kit and access to Canva’s massive library of 75 million premium stock images.

#10: CapCut Video Editor

There’s no denying that TikTok has become a social media and marketing powerhouse. CapCut is a video editing app that’s designed by the creators of TikTok – and you can use it to create the kind of video content that will grab your followers’ attention.

CapCut is available for both Android and Apple devices. You can use it to cut videos, change or reverse their speed, and add custom TikTok stickers and music. Best of all, it’s free!

The marketing tools we’ve listed here are only a small sample of what’s available, but these are the ones we recommend as invaluable as we head into 2021. As we look forward to the end of the pandemic and a return to normal, these tools can help you boost your business and increase your profits.

Jorge Diaz

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