15 Tools to Get You Seen By Online Prospects – Part 1

15 Tools to Get You Seen By Online Prospects – Part 1

When working on your digital marketing, traffic gets a lot of attention. Owner-led businesses know that without visitors to your website, you aren’t going to grow or sustain your businesses.

Of course, this focus on traffic isn’t helpful unless it’s paired with a focus on converting the traffic into paying customers. You may be able to attract thousands of visitors a month – but if none of those people are buying, what’s the point?  You’re working and paying for traffic without getting any real return on your investment.

With that in mind, here are some of the most useful 15 tools I know to help you boost your conversion rate and turn your traffic into revenue.

Content Research Tools

A  high conversion rate starts with great content. If you’re not sure what content gets the most traction, then these tools can help you find out.


BuzzSumo is one of the best tools I know for figuring out what kind of content to post. You can investigate a keyword and get a display with links to the most linked and shared content related to your search term. You can then dig in to explore what makes the content shareable.

You can get a free trial. After that, the plans start at $99 per month. That might seem like a lot, but there’s no minimum subscription period.

Similar Web

Which sites are most like yours – and where is their traffic coming from? If you want to know the answers to both questions, you should try Similar Web.

Similar Web will tell you which of your keywords is generating the most traffic and give you ideas about where to post and share your content online to increase conversions. They offer a free plan and a paid plan, which is based on volume. You can contact them for pricing.


One of the keys to a high conversion rate is a great landing page – but how do you know if your landing page is getting the job done? I recommend Land-Book.

Land-Book is a free collection of some of the web’s most successful and effective landing pages. It’s a great resource if you’re not sure where to start with your landing page.

Really Good Emails

Do you want to improve the conversion rate of your emails? Really Good Emails does for marketing emails what Land-Book does for landing pages.

Browse their huge, free collection of effective marketing emails and use them for inspiration. This is an especially helpful resource if you’re new to writing emails and want to up your game.

Tools to Capture Leads

The next category is a series of tools that will help you capture leads once you’ve enticed a visitor to your website.

HubSpot offers a free lead-capturing tool. Its primary feature is an exit-intent popup, which is proven to be one of the best-known ways to capture leads.

What I really like about HubSpot is that it combines lead capturing with detailed metrics to help you understand the user experience on your website – which can, in turn, help you to increase conversions.

Sumo is a suite of tools that you can use to create action-triggered popups that include a Welcome Mat popup, a scroll-triggered popup, and a Smart Bar to help you attract more email subscribers.

Their free version is probably enough for most small businesses, but if you want even more analytical tools, you should consider their premium option, which comes in at $49 per month.

HelloBar is another tool you can use to capture leads. They have a free plan with limited options that you can use to display a popup opt-in form to every 10th visitor on your site.

Their paid plans range from $29 to $49 per month and offer an array of additional features that can help you transform your website into a lead-generating machine.

In part 2 of this article, I cover tools I recommend for analyzing how users use your site and where they are clicking.

Jorge Diaz

Jorge is an online marketing evangelist, speaker, author, coach, consultant, and adviser. He is the founder of Jorge Diaz Online and digital agency Larry Jacob Internet Marketing. He's leading a movement dedicated to transforming small business thinking. Having spent 20+ years in corporate software development and 8 years building small business online marketing systems making use of marketing automation platforms like Infusionsoft, Jorge has worked with hundreds of owner led businesses to increase revenue, systematize lead generation and grow their businesses.

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