15 Tools to Get You Seen By Online Prospects – Part 2
Knowing what people do when they arrive at your site is critical. Analyzing the traffic that arrives at your site is just as important. Getting visitor feedback and testing your site has to be something you do.
In part 1, I covered tools for generating the right content and or capturing leads. Now we’ll review tools for answering these other questions.
Heat Mapping & Mouse Tracking Tools
A visitor’s behavior on your site can provide a lot of information about why your conversion rate isn’t as high as you want it to be. Here are some tools that can give you the data you need.
Clicky offers free and paid plans that will give you detailed information about how long visitors stay on your site and what they do while they’re there.
I like that this tool offers real-time data that includes heat mapping. It’s a good starter tool if you’re new to this kind of conversion optimization.
Crazy Egg is a highly respected tool that offers a full suite of tools that include heat mapping and click isolation.
There’s no free plan with Crazy Egg, but their premium plans start at only $24 per month, making it a worthwhile investment if you want to learn about your site visitors.
Analytics Tools
Reviewing your analytics is a must if you want to optimize your conversion rate. These tools will help you get down and dirty with the numbers.
Google Analytics is a tool I use every day – and one I’ve mentioned a lot. It’s free to anyone with a Google account and offers a ton of detailed metrics you can use to up your conversion rate.
If you want even more information, you can contact Google for pricing on their premium accounts.
Kissmetrics is the gold standard of premium analytics tools. It’s best suited for optimizing email conversion and includes built-in A/B testing and data sets.
They don’t publish prices for their plans, so you’ll need to contact them if you’re interested.
Visitor Feedback Tools
There are few things more valuable than direct feedback from your site visitors and customers. Here are some of my favorites.
User testing can be expensive, but Five Second Test offers an affordable option that allows testers to download an app-based version of your website and rate their experience.
Prices start at $50 per month. You can choose from a variety of testing methods, including basic UX, heat maps, and surveys.
Intercom offers you the opportunity to chat in real-time with your site visitors. You can also use it to track leads and share chats with the other members of your team.
Intercom’s prices start at $87 per month.
Testing Tools
Finally, you’ll need to test every aspect of your marketing to improve your conversion rate. Here are some tools that I recommend.
Optimizely is the best-known testing site. In addition to traditional A/B testing, they also offer multivariate testing options and detailed analytics.
Pricing is based on your needs, so you’ll need to contact them for more information.
Effective Experiments is a tool that makes it easy to track your testing and content experiments. It’s useful to have a place to keep everything organized instead of trying to juggle multiple spreadsheets.
Pricing is based on your company’s needs and you can contact them for a quote.
Conversion optimization should be an ongoing effort because there’s always room for improvement. The tools I’ve listed here will help you fine-tune your content and marketing, so that you can grow your business.
