4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1
4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1
As a business living in 2022, you probably have a website and a social media profile or two. That’s a start.
But does your content have purpose? Is it working for you as a tool to grow your sales or did you get it up so you can check that box that says “we’re a modern business with an online presence?”
Your online presence should lead people down a marketing funnel. It should start them on a path towards making the purchase. Anyone can create a Facebook page or Instagram profile with some basic content. Nowadays, even publishing a website today is easy. But without a strategy for your content, it’s gets you nowhere. Your website and social media can instead be very strong tools for generating sales, but it has to be done right.
The Marketing Funnel
You want every person who interacts with you online to take action. Then after they take that first step, you want them to take another. And another. Step by step you guide them to buy from you.
What we’re looking at here is building a well built marketing funnel that generates, nurtures, and converts leads to sales. That’s what I mean when I say, “Create content with a strategy.”
Are you just posting a picture or a quick link on your social media just because you know you should be posting something? If so, it may be time for you to take a step back. Let me explain how a marketing funnel works and discover how you can get your online presence moving in the right direction.
Step One: Lead Generation
In the beginning, no one knows who you are.
- They don’t know your name.
- They don’t know what your products or services are.
- They may not even understand how you work.
- They certainly don’t understand why they need you.
Step one is finding your ideal audience and introducing yourself. It may require some market research. It will require a lot of content that is friendly, full of value, and memorable. For content in this stage, please DO NOT SELL. That’s like walking up to a lady at a bar and asking her to marry you. It’s too soon, too fast, out of place. What you want to do is start a conversation.
Here’s how to use social media and your website to generate leads.
- Research the hashtags to reach your ideal audience. Use these in every post on social media. You want to be as discovered as soon possible.
- Create content that is quick, friendly, and simple to introduce your business, products or services
- Answer questions or address problems you know your ideal customer is asking: show that you know how to solve them
- Optimize your website and social media bios with exactly who you are in a few short words
- Include a call-to-action (CTA) that invites people to follow for more, or get more information
Check out part 2 of this article for the remaining ways to guide your followers to buy.
