5 Content Marketing Mistakes That Are Costing You Customers – Part 2

This article continues with part 1 where we cover the biggest content marketing mistake you just absolutely must avoid.

Mistake #3 – Publishing Too Often

There’s no magic formula to content creation and publishing frequency is no different.  Once many businesses begin publishing content to the web, they believe that they can’t stop and that means publishing content every day even if it’s not very good.  This is a massive mistake that can harm organic traffic rather than help it.  With only a small percentage of written content being shared online by readers, publishing more doesn’t make much of an impact.  To really stand out, deliver quality content that resonates with your readers and do it on a schedule that works – once a week, biweekly, or even monthly.  Consistency is important, but the key is always about quality, not quantity.

Mistake #4 – Using Cheap Content Creators

This is one of the most detrimental mistakes that a business could make when hiring a content creator.  With websites like Upwork and Fiverr, it’s easy to look for content creators that will write for you for a fraction of the price that you would pay someone in more developed countries.  The problem isn’t price, but value.  If you want to hire someone to create content for you cheaply, it’s better not to do it at all.  Often there are language barriers and an even larger investment of time and money to correct content that didn’t meet your criteria.

As a business owner, If you don’t want to hire someone “in-house” to be in charge of your content marketing, your best alternative is to hire a content creator that is just starting their career or wants to break into the industry. Depending on your budget an experienced content creator can get expensive fast, but a junior creator could be just what you need.  Once you’ve hired for this role, make sure you set them up with systems, spreadsheets, and checklists that outlines exactly what you’re looking for so that there are no surprises in the end result; just don’t make the mistake of hiring cheaply just for the sake of making content.  Take the endeavor seriously and see the rewards compound over time.

Mistake #5 – Not Having Patience 

To gain traction in content marketing, you have to be willing to pursue it over the long term. If you think creating quality content for three to four months is going to give you great results, you’re very mistaken.  Like SEO, content marketing is a marathon business opportunity to drive traffic and eyeballs to your website or product offering over the long term.  It builds slowly but with more time, the results begin to compound and the investment, when done right, begins to yield a return on investment.  Don’t give up and focus on consistency, quality, and an efficient schedule that helps you earn this compounding effect.

Content marketers don’t need to make mistakes when deciding to publish content.  There is always a method to all the madness, however, there is also the concept of just taking action.  Marketing is and always will be a game of psychology where you have to play both sides of the equation.  Avoid costly mistakes and be open to the idea of failure while giving your audience exactly what they’re searching for.  It sounds simple and should be treated as such. Don’t overcomplicate your content marketing, and let the algorithms of today’s technology reward you for following best practices.

Hope this helps.