7 Mistakes Google Hates and How You Can Easily Fix Them – Part 2
In part 1 of this article, I shared three mistakes google hates and how to fix them. Here are another 4:
#4: Lack of Interactive Content
Words can do a lot in the world of SEO but they’re not the only thing that matters. Google likes to deliver a good user experience and part of that means that the algorithm prefers sites that offer more than words.
Interactive content can include a lot of different things. Videos, audio clips, expandable content, clickable infographics, and Java Script can all go a long way toward creating an engaging and captivating experience for the people who visit your site.
The trick is to create interactive content that doesn’t slow your site down. Fortunately, there are plenty of website templates and plugins that can help you to give visitors opportunities to interact with your content without compromising the user experience in terms of speed and navigability.
#5: Lack of Advanced HTML Tags
You’re probably already using basic HTML tags, but if you’re not also taking advantage of some advanced HTML to help Google index your content, then you might be ranked lower than you should be.
Let’s start with the meta tag, which should be engaging to readers while incorporating your most important keyword and topic. You should also be using heading tags strategically. They’re an ideal place to incorporate questions and other long-tail keywords.
There are a few other advanced tags that you might be missing.
- Noindex and Nofollow tags are good for letting Google know that you don’t consider a page to be important. They let the crawlers know that they can skip these pages.
- The “Rel canonical” tag tells Google to skip redundant content.
- org markup provides structural guidance and helps Google to identify your most important content to display on the SERP.
None of these additions take long and they can make a big difference in your page rank.
#6: Competing with Yourself
One of the most common mistakes I see is when companies compete with their own pages by including repetitive or redundant content. If you have two blog posts that include similar content and target the same keywords, they may essentially cancel one another out.
The easiest way to fix this mistake is to optimize similar pages for different, long-tail keywords. You may also be able to differentiate similar content by updating something older to make it more relevant.
#7: You’re Getting Low-Quality Traffic
You might think that getting lots of traffic is a good thing but that only applies when it’s high-quality traffic. If you have incoming spam links, they can hurt you instead of helping you.
To get rid of low-quality traffic, use a tool like Finteza. It will analyze your traffic and help you identify sources that might be hurting you with Google, including bots. Once you know what those sources are, you can work to eliminate them
Improving your Google rank is a priority for most companies. Using the information that we’ve provided here you can move up on Google’s SERP and get the organic traffic you deserve.
