7 Must Have Ingredients for Small Business Digital Marketing Success – Part 2
In part 1 of this article, I gave you the first 3 ingredients. Here are another 4.
Ingredient #4 – Don’t Forget Email Marketing
Email marketing isn’t the new kid on the block, but it is still one of the most cost-effective digital marketing strategies around. It’s particularly effective for keeping existing customers engaged and coming back to your business.
If you don’t already have an email list, you can build one by creating content to give away and advertising it on Google or social media. If people want to download the content, they’ll need to provide you with their email address.
You can get the most from your email marketing by creating unique content for the people on your list and combining it with special coupons and giveaways.
Ingredient #5 – Advertise on YouTube
YouTube advertising is something that a lot of local businesses miss out on because they don’t understand how effective it is. Fully 90% of consumers say they have learned about a new product from seeing an ad on YouTube.
Marketers agree that pre-roll skippable ads are the most effective format for YouTube ads. However – and this is anecdotal – we’ve noticed an increase in the number of short, non-skippable pre-roll ads we’re seeing. Consumers are less likely to mind sitting through a 15-second ad they can’t skip than an ad that’s longer and not skippable.
YouTube is owned by Google and that’s one reason that YouTube is a great option for retargeting customers who have visited your site without buying anything.
Ingredient #6 – Encourage Reviews
You already know that reviews are important. You should consider them an essential part of your digital marketing strategy.
If you’re not already doing so, start encouraging customers to write online reviews. You can ask them in person if you have a brick-and-mortar store or, if you have an email list or Facebook account, ask them to leave a review and link to your preferred review site.
Ingredient #7 – Optimize for Mobile
It’s safe to say that in 2021, all digital marketing is mobile marketing. We don’t mean that nobody accesses a website or social media on a computer but it’s a fact that mobile search has surpassed desktop search and almost everybody has a smartphone.
In practical terms, that means you’ve got to be sure that your website is optimized for mobile. Ideally, you should have:
- A mobile responsive design that looks equally good on any device
- Mobile-friendly content
- Clickable buttons
No mobile user should need to zoom in to hit your call to action button or scroll horizontally to read your blog posts. There’s no excuse for ignoring mobile users – so don’t do it.
Digital marketing is here to stay – and it’s time to take it seriously. By focusing on the marketing strategies we’ve mentioned here, you’ll be able to differentiate your business from competitors and attract a steady stream of new customers.
