7 Recommendations for Success in this Post-Pandemic New Normal – Part 2
In part 1 of this article, I went over our first two recommendations. Here are another five I’m sure you’ll find just as useful.
Recommendation 3 – Mobile vs Desktop
This next topic is tricky. In December of 2020, much of the United States was shutting down. COVID-19 cases were spiking. Back in March and April, marketers noted a slow-down in mobile search. People were working from home and spent more time on the computers versus mobile devices.
Over the summer mobile traffic picked up. As we get past December and January’s shutdowns and as the weather warms up with the coming spring, mobile will likely be on the rise. Do some non-mobile marketing while teeing up a mobile marketing strategy to launch you forward in spring and summer.
Before the pandemic, the expectation was that 75% of digital traffic would be mobile by 2026. I don’t believe that changes too much, but we should expect it to fall a little bit short of that. Mobile traffic is down so you should be aware of that and market accordingly.
Recommendation 4 – Focus on Customer Retention and Love Your Customers
We all know that it’s less expensive to retain existing customers than it is to attract new ones. You may be looking to prioritize your marketing to include new customer acquisition. Might I suggest that you focus a lot of your spend on retention instead?
That may mean:
- Revamping your current customer communication strategy
- Focus on ways to improving your customer service
- Revising automation to reflect all the new changes
Of course, all these things may change as vaccines roll out and fear subsides. The next few months is the time to review everything closely tweaking things as needed.
Recommendation 5 – Use Your ROI to Adapt
I’m hearing from business owners that advertising channels that used to be fruitful are less so now. Of course, the reverse may be true as well.
We should all be tracking ROI on all our advertising and marketing channel and eliminating those that aren’t getting results. Doing so will free up valuable funds we can then redistribute to channels that are working.
Recommendation 6 – Invest in Marketing Automation
Now is the time to streamline your marketing and set yourself up for future success. Seriously explore marketing automation as a way to save time, improve efficiencies and reduce costs in the long run.
You may want to consider:
- Building an email list and building automated sequences for lead nurturing and customer reengagement.
- Building chatbots to give your site visitors instant customer service on your website and social media.
- Build out social media posting schedules and create solid content marketing campaigns.
Best of all, use automation to improve on the date you collect so you can fine-tune your marketing going forward. It’s not as expensive as you might think. If you can afford to do so, this is the ideal time to get automated.
Recommendation 7 – Relax, Refresh and Reconnect
I’m finding that a lot of people have stress and anxiety levels way up there. There is a reason for concern, but for many of us, this has become a habit. Is there really something in front of us that is a threat and explain the emotions we’re experiencing.
I’ve started a CelebratingRelationships.com movement, completely free, that you can join right now. It’s about getting outside of our heads and focusing on the positive. You may not be able to connect in person with the focus closest to you, but turning to virtual ways to connect can work very nicely. The point is to relax, refresh and reconnect in order to be at our best and use the best creativity we have to take on the challenges ahead of us.
Hope this helps.