Are You Promoting Your Business on TikTok? – Part 2

In Part 1 of this articles, I ran you through the number of people on TikTok and how it’s a platform to consider for promoting your business. Here are some ideas for putting it to work for your business. 

How Do Businesses Use TikTok?

TikTok is a social media app.  There are typically two ways to use it. The first is to create content and hope that it grabs people’s attention so you don’t have to spend money to promote it. That won’t work on Facebook thanks to their algorithm, but TikTok users can go viral for free.  It won’t cost you a penny. The second option is, of course, to use TikTok’s advertising platform to run ads and get your content in front of your target audience.

If you know how to create an ad on Facebook, creating a TikTok ad is easy.  It works much the same way. You’ll select an ad objective and target audience.  You create a headline, video, and call to action.

Boom!  You’re ready.

TikTok business provides detailed analytics and metrics for tracking ad performance.

Ideas for TikTok Marketing

TikTok comes with a suite of video creation and editing tools. A big benefit of TikToks is that they are sped up.  That means you can share longer video content sped up so they still fit within the 15-second timeframe.

Of course, you can use other video editing software as well. The makers of TikTok have created CapCut video editor, a companion app that you can use to access additional video editing tools. It’s available on both Android and Apple devices.

While a lot of TikTokers focus on creating silly content to share with their followers, there’s a growing trend toward informative content ideas that can work for businesses. Here are some suggestions.

  1. Create a tutorial or how-to video. TikToks are ideal for how-to videos because speeding up the content allows you to put a lot of information into a brief video – ideal for today’s short attention spans. A quick scan of TikTok will show you that even private users are making how-to videos for cooking and craft projects.
  2. Day in the life video. If you want to quickly introduce your TikTok followers to your team, you could do a series of day in the life videos introducing each team member and showing what they do in a day. A combination of video and graphics can put a human face on your business.
  3. Product demo video. Most people say they would rather watch a brief explainer video than read a product description. That makes TikTok ideal for demonstrating your product’s capabilities in a way that’s fun and easy to understand.
  4. Before and after video. If you sell a product or offer a service that leads to significant transformations, you can create TikToks that highlight the transformation. For example, an interior designer could show before and after videos – or even a sped-up video showing stages of the transformation ending with the finished design.
  5. Case study video. Case studies are great for attracting new leads. Choose a client, take a video of their journey, and then use TikTok’s editing tools to trim it into a 15-second clip that illustrates how your company can help people.
  6. Song parody video. Not every business TikTok needs to be serious. If you can find a way to take a popular song and create parody lyrics that relate to your business, it’s a great way to go viral and get your company in front of a whole new audience.
  7. How it’s made video. Do you have a unique creation or manufacturing process for your products.? TikTok is a great place to show it off.

What we hope you’ll take away from this is that making TikToks is easy and it can help your business connect with a whole new audience. There may be a bit of a learning curve, so we suggest searching for other businesses on the app and watching their content before you start to create your own.


Jorge Diaz

Jorge is an online marketing evangelist, speaker, author, coach, consultant, and adviser. He is the founder of Jorge Diaz Online and digital agency Larry Jacob Internet Marketing. He's leading a movement dedicated to transforming small business thinking. Having spent 20+ years in corporate software development and 8 years building small business online marketing systems making use of marketing automation platforms like Infusionsoft, Jorge has worked with hundreds of owner led businesses to increase revenue, systematize lead generation and grow their businesses.

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