4 Purpose Filled Ways to Guide Your Followers to Buy – Part 2
This article continues where part 1 left off. Check it out so you get the full story. Step Two: Lead Nurture At this point, people know a little bit about you. You should have a following of some sort. They may recognize your name, understand what industry you operate in, and hopefully understand the problem […]
Continue reading4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1
4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1 As a business living in 2022, you probably have a website and a social media profile or two. That’s a start. But does your content have purpose? Is it working for you as a tool to grow your sales or did you […]
Continue readingSpecific Ways to Adapt Given the Change in How Consumers Buy Now – Part 2
This article continues where part 1 of this article left off. Change #3 – Email at the forefront If email does not currently form a part of your small business marketing strategy, now is the time to change that. If you’ve established a keen database of current/past/potential future customers, email marketing is an incredibly cost-effective, […]
Continue readingSpecific Ways to Adapt Given the Change in How Consumers Buy Now – Part 1
I’m sure like me, you’re sick and tired of this pandemic. You’re ready to get back to life when people wearing masks were criminals not wanting people to get them identified and businesses closed not because of lockdowns, but because their products and services sucked. Like it or not, the new normal is here to […]
Continue readingWhy Aren’t You Using SMS to Promote Your Business Now?
In today’s competitive and oversaturated social media world, SMS marketing does extremely well. This is especially true for local businesses since there’s little personalization required and it’s relatively easy to execute. While the hype surrounding social media marketing is justified, SMS marketing has some surprising statistics that just can’t be ignored. Let’s take a look […]
Continue readingMy Website Sucks. Should I Change It Now Or Later? Part 2
In part 1 of this article, I started my explanation on when is the best time to update your site. Here’s the continuation of the article. Analyze Your Website Content – And See Where You Stand It’s not only about looks when it comes to refreshing a website. Your site must be considered current. […]
Continue readingMy Website Sucks. Should I Change It Now Or Later? Part 1
My Website Sucks. Should I Change It Now Or Later? Part 1 You’ve heard the old adage… You have 10 seconds to make a good first impression. Well your website has about 6 seconds to convince your visitor that they found what they’ve been searching for. If not, they go back to Google to find […]
Continue reading5 Content Marketing Mistakes That Are Costing You Customers – Part 2
This article continues with part 1 where we cover the biggest content marketing mistake you just absolutely must avoid. Mistake #3 – Publishing Too Often There’s no magic formula to content creation and publishing frequency is no different. Once many businesses begin publishing content to the web, they believe that they can’t stop and that […]
Continue reading7 Mistakes Google Hates and How You Can Easily Fix Them – Part 2
In part 1 of this article, I shared three mistakes google hates and how to fix them. Here are another 4: #4: Lack of Interactive Content Words can do a lot in the world of SEO but they’re not the only thing that matters. Google likes to deliver a good user experience and part […]
Continue reading7 Mistakes Google Hates and How You Can Easily Fix Them – Part 1
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor unless you go and pay to get visitors. The catch? Google’s playing hard to get – or it might be if you are making some common […]
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