We dodged a major catastrophe here in Miami with Hurricane Dorian, as if by divine intervention, passing us by. We now have a cloudy, breezy weather with kids outside riding their bikes. (The local schools closed today just in case.) My prayer go to our Bahamian neighbors. They’re still getting pounded and will need a lot […]
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Beginning of the year is a great time to promoting yourself and your business. Producing content via a blog that you promote via social media and email should be the foundation of what you do. A lot of business owners ask me, “What is it that I publish?” The answer is that it’s much easier […]
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I had someone ask me recently, should I hire someone to do my social media? The guy’s pretty active on Instagram and he’s looking for ways to get more business for his gym. The easiest way to do that is to pull out your mobile phone and record selfie style. You can also put your […]
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Ever since I was a kid, my parents taught me to brush every day. I remember the dentist showing me how to brush with this big plastic toothbrush and a big smiling mouth. If you do the research, “they” recommend we all brush twice a day for a full 2 minutes. (Yes! That’s what the […]
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I attended a presentation today by Francis Jones on Story Branding. He explained how to write stories in our marketing materials making your prospect the main character or hero of the story. That character then faces a problem they need to overcome. This made perfect sense to me, but nothing so far was Earth shattering. […]
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Are You A Business Owner – Ready To Go To The Next Level, But Not Sure How? Do You Want To Quit Working So Many Hours & Enjoy More Free Time?Would You Like To Reduce Overwhelm & Start Working Smarter, Not Harder?If You’ve Answered YES To Any Of These Questions, You Are In The Right Place!Join […]
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When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can […]
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Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. When you’re the one doing […]
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Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to jump on every trend. But […]
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How much does worry add to the success of your business? How much does it detract from your happiness and peace of mind? How do you eliminate it?
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