Those of you that know me would agree that I’m a spiritually grounded guy. I’ve been married 35 years and to the same lady. I spend a lot of time with family. I dedicate time to my church. I’m involved in prison ministry. You get the picture. So what’s my answer to this question? Watch […]
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Running your own business is tough. You get isolated. You have little feedback from the outside. The stress starts piling up. Your personal life takes a hit. Maybe you need to surround yourself with good people to give you perspective and help you see things straight. Try one of these Brand Builders Club Thinkubators. There […]
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We dodged a major catastrophe here in Miami with Hurricane Dorian, as if by divine intervention, passing us by. We now have a cloudy, breezy weather with kids outside riding their bikes. (The local schools closed today just in case.) My prayer go to our Bahamian neighbors. They’re still getting pounded and will need a lot […]
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Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old […]
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When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton […]
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I hear it from a lot of business owners hesitant to start recording video to promote themselves. They say, “I don’t have the equipment I need.” Let me debunk that excuse. In this lesson I show you the equipment I use and the video / audio quality you can get from different options available to […]
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Transforming Small Business Thinking #99Guest: Josh Marsden How we talk about ourselves, our business and what we sell makes a huge difference in how existing clients and prospects respond to us. Done poorly, the response can be “Ho hum.” Done effectively, we can get people that don’t know us to engage and connect with us […]
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A successful online marketing campaign, and by this I mean a campaign includiing social media marketing, begins with a good understanding of your target market. You have to know these people INTIMATELY. You have to be able to specifically understand: What keeps them up at night? What are their biggest fears, challenges and frustrations concerning […]
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Many small business owners get a recommended solution for their online marketing that sounds something like this, Let’s work on a lead generation program that takes several months to setup. Then let’s watch what happens closely, do some fine tuning, and see how we can get you leads in 6 to 12 months. WHAT?? That’s […]
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Florida Sidewalk Solutions is a local service provider in South Florida where I live. They advertise during the local news broadcasts. They are a good example of a business that has found their niche and are hyper-focused on fixing a single problem. They claim they are, “The Trip Hazard Specialists.” In this video, I review […]
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