Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value. Quality content created correctly will drive a lot of organic traffic to your website or product offering. It does, however, take a lot of time to create. With such an investment, you […]
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In part 1 of this article, I shared three mistakes google hates and how to fix them. Here are another 4: #4: Lack of Interactive Content Words can do a lot in the world of SEO but they’re not the only thing that matters. Google likes to deliver a good user experience and part […]
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Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor unless you go and pay to get visitors. The catch? Google’s playing hard to get – or it might be if you are making some common […]
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Even if you’ve never used a hashtag in your life, you’ve seen them all over social media. They’re the words after a post that start with the # sign. Here’s a hilarious Jimmy Fallon and Justin Timberlake video having fun with #hashtags. Hashtagshelp people who see a Tweet, Instagram post, or Pinterest image to find […]
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Social media marketing is a must for every small business. It’s so effective for getting noticed. But tactics that were fresh and exciting just a year or two ago are now old hat. That means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are […]
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This article continues from part 1 with an additional 3 tips to keep people from unsubscribing from your email list. Tip #4 – Keep Your Content Interesting and Entertaining Even with a compelling subject line, the content of your email can still fall short and prompt people to unsubscribe. You need to think about creating […]
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Wouldn’t it be great if nobody ever unsubscribed from your email list? They would just open your emails, read them beginning to end, reply to you with great interest and forward them to their friends. We can fantasize about a world where every subscriber becomes a paying customer, and everybody loves you and your company […]
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Part 1 of this article defines and explains direct response marketing. Now I’m going to give you ideas you can use for your direct response campaign. Of course, there no one “correct” way to go about direct response marketing, but some types of direct response marketing work better than others. Your job is to choose […]
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Direct response marketing done right can be hugely effective. What I have seen is that a small business will give it a try without a good plan, or they run a poorly executed campaign. Then they conclude it doesn’t work. I’m here to shed some light on this. What does it take to create a […]
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There’s no question that social media marketing is important for any business. Anyone looking to connect with new potential customers should be putting it to work. That said, there are way too many myths about the use of social media. Business owners believe them because they are out there being repeated by a lot of […]
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