Digital marketing isn’t optional. It’s now a requirement for every business wanting to stay in business. It’s what fuels businesses that are thriving as opposed to just struggling to stay alive. The statistics tell us that 84% of businesses have a content marketing strategy. That means 16% don’t. If you’re one of the people who […]
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This article continues where part 1 left off giving you three more tips for connecting with clients. Here we go. Where can they reach you? Gone are the days when you only needed a decent website and a well-maintained office. Your prospects would either call you up or visit your office. These days, with the […]
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In part 1 of this article, I gave you the first 3 ingredients. Here are another 4. Ingredient #4 – Don’t Forget Email Marketing Email marketing isn’t the new kid on the block, but it is still one of the most cost-effective digital marketing strategies around. It’s particularly effective for keeping existing customers engaged and […]
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There are over 4.6 billion Internet users across the world. And this figure is only going up. For any business owner, this opens up your market and gives you people to connect with much lower costs than the costs associated with traditional marketing. Before buying anything, people these days surf the internet. They read articles, […]
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In part 1 of this article, I gave you the first three steps for staying out of the spam folder. Here are another two. Step 4: Avoid Image-Only Emails We’ve lost track of how many times we’ve seen spam emails that consist only of images. Why? Because spammers often use images to hide text because […]
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Is your email open rate low? Are you struggling to get people on your email list to pay attention and ready your messages? If the answer’s yes, then here’s something you need to read. There’s a process you can use to increase the likelihood that your emails will reach their intended recipients. It might seem […]
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In part 1 of this articles, I shared with you 5 really good to help you with marketing your business online. Here are 5 more. #5: BuzzSumo A lot of small business owners struggle to come up with great ideas for content. BuzzSumo is a tool that can help you find content ideas with its […]
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We’re almost two months into 2021 and things are starting to turn around. I say starting, hedging my best here. The vaccines are being distributed. We are supposed to be getting this herd immunity sometime in the summer. This COVID thing should soon be behind us. There is a lot I’m sure we’re all happy […]
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In part 1 of this article, I introduced geofencing for business owners who may not be familiar with it. I gave some examples showing how businesses are putting it to use. In this follow on article, I’m going over some resources to help you get started with it. Figuring out how to target customers based […]
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Geofencing is a tech thing that can sound intimidating. It sounds like it might be expensive and you need a lot of technical skills to figure out how to use it to promote your business. It’s a strategy a lot of small business owners should be using so here is the breakdown of what geofencing […]
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