In part 1 of this article, I went over our first two recommendations. Here are another five I’m sure you’ll find just as useful. Recommendation 3 – Mobile vs Desktop This next topic is tricky. In December of 2020, much of the United States was shutting down. COVID-19 cases were spiking. Back in March and […]
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March 2020 caught us all by surprise. I don’t think anyone expected the impact it would have on all aspects of our lives. Who could have anticipated the shutting down of entire business sectors, economic uncertainty, and record unemployment? For many small business owners, the future is still uncertain. Different industries have been affected differently. […]
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This article continues from part 1 with even more recommendations for maximizing the results you get from your email marketing. Recommendation #2 – Send Emails Regularly You may have heard this tip before. Consistency is so, so important. A lot of business owners follow it imperfectly and it hurts them. When we recommend sending emails […]
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Email’s been around forever and as much as people complain saying, “Email dead,” it’s still the least expensive and most effective way to get consistent digital marketing results. That’s good news for small business owners. You can target your ideal audience, prospects wanting what you do best, without breaking the bank. Most of us likely […]
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In Part 1 of this articles, I ran you through the number of people on TikTok and how it’s a platform to consider for promoting your business. Here are some ideas for putting it to work for your business. How Do Businesses Use TikTok? TikTok is a social media app. There are typically two ways […]
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Unless you’ve been living in a cave the last two years, you have to have heard of TikTok. It’s a social media platform launched in September 2016 for creating 15-second videos for sharing with followers. When it first started, it was filled with teens and 20-years-olds lip-synching or dancing. It seemed pretty childish, but more […]
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I go over 2021 online marketing trends in part 1 of this article. Here are several others to consider as you go forward this year. Interactive Content There’s no doubt that there’s still room for static content, meaning content that your followers read, watch, or listen to on their own. That said, one of the […]
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As we take on 2021, we have a lot of open questions. These remain unanswered for all of us. How soon a large number of people get the COVID19 vaccine? When will the pandemic end? When will we return to business as usual? The last one is the ones business owners like me think about […]
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How to Get Maximum Value from Your Facebook Marketing – Part 2 Part 1 of this article gives the first five steps for maximizing your Facebook marketing. Here are 4 more steps you can follow to get the most of this valuable medium. Step 5 – Integrate Customer Service with Facebook Speaking of interacting with […]
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You’ve likely already put Facebook marketing to work for your business. If you’re not, you better get going. But it’s not just a question of having a Facebook page and using it. You’ve got to use it correctly to get maximum results. The last thing you want is to put all this effort into it […]
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