In part 1 of this article, I gave you a good number of suggestions for getting your content marketing started. Here are a few more ideas to build an arsenal of content to attract potential customers to your business. Customer Testimonials and Stories Happy customers are your best ambassadors. You should be featuring them in […]
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Many business owners grossly underestimate the value of content marketing. Sharing content via your blog and social media showcasing your expertise could be the most valuable and inexpensive strategy to grow your business. You are promoting your expertise, establishing credibility and that leads to your showing up in search results run by potential customers looking […]
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We run our businesses doing the best we can with what we know. We’re dealing with what the elements throw our way ducking and dodging hoping for the best. We try new things. We get creative looking to grow our business past survival to something more. It’s what we business owners do. Our blind spots […]
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In part 1 of this articles, I gave you suggestions for building up the number of reviews you have for your business. Here are a few more. Asking for Reviews in a Text Message Text messaging has become an increasingly popular form of marketing, and you can use it to ask for reviews too. Text […]
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I can’t stress enough how important it is to get online reviews from your customers. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you have at least […]
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In part 1 of this article, I gave you some advice for getting your blog working for your business. Here’s part two of that with some tips to get you thinking about blog topics to cover for your business. As I’ve mentioned in previous articles, you probably have topics you can easily cover in your […]
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If you don’t already know this, content marketing is considered necessary or “a must” for every small business. It could be you already have a blog with some organic traffic. The sad truth is that most small businesses aren’t blogging and those that do aren’t blogging about the right things in the right way. That […]
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In part 1 of this article, I started with an initial set of hacks. Let’s continue with several more you can put to use in your business. Embrace Video Marketing Are you one of the small business owners who has shied away from video marketing because you think it’s too technical or too expensive for […]
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Marketing your local business is a full-time job. There’s no doubt about that. And since most of us business owners don’t have a marketing department, it means marketing falls in our lap along with all the other responsibilities competing for your time. So it’s essential that we be efficient while also being effective, right? Here […]
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Think you need to spend more time in the office than on the golf course? Think again! Here’s what I learned about internet marketing from playing golf.
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