The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized businesses. That said, how do you reopen? […]
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Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want […]
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Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% […]
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What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your […]
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Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of […]
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Humor me on my birthday and watch my video. We live in a society that has biases towards people of other races. This isn’t unexpected or surprising. We see people biased against people who root for an opposing football or baseball team. I’m a red wine drinker and I’m biased against white wine drinkers. We […]
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Read my previous article on Dollar Shave Club and you’ll see how Dollar Shave Club converted me from a Norelco electric shaver to a blade shave several years back. I wasn’t someone looking for a less expensive razor. I was researching their marketing tactics and they offered me discounts to close that first sale. I […]
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I ran into an article by Dawn Matthews over at Avasam that I wanted to recommend. It covers video marketing starting with some history then goes over lots of video marketing platforms and tools for small businesses. It covers YouTube, Vimeo, Facebook Live and other social medial streaming. It discusses Tiktok, which I’ve recently dived into. Can […]
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In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have tools to help us […]
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Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time. With stay-at-home orders extended, and uncertainty still being rampant, I want […]
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