Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – […]
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These are crazy times indeed and if your company has never had a full-time remote workforce, this can be a challenging transition. However, thanks to modern technology, it’s very possible for many employees to be as productive at home as they would be in the office, if not more so. Now I’m not recommending this as […]
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It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous […]
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There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population […]
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There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. And while we’re dealing with this COVID-19 crisis, there are a lot of new pick up and delivery programs that can be used to promote new services that previous didn’t exist. 72% of all adults in the US […]
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When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your product. There’s just one […]
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In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to […]
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I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO. I get it. Believe me, I do. I don’t want to sound like a broken record. But… The truth is that local SEO is changing all the […]
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How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one, […]
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Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die […]
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