Case Study – Finding Your Niche – Florida Sidewalk Solutions
Florida Sidewalk Solutions is a local service provider in South Florida where I live. They advertise during the local news broadcasts.
They are a good example of a business that has found their niche and are hyper-focused on fixing a single problem. They claim they are, “The Trip Hazard Specialists.”
In this video, I review their TV ads and their website which tout the exact same message. They may do other things, I don’t know, but this campaign targets one problem. This is a great strategy for getting noticed by people who need this exact problem addressed.