Case Study – Finding Your Niche – Florida Sidewalk Solutions

Jorge Diaz Online

Florida Sidewalk Solutions is a local service provider in South Florida where I live. They advertise during the local news broadcasts.

They are a good example of a business that has found their niche and are hyper-focused on fixing a single problem. They claim they are, “The Trip Hazard Specialists.”

In this video, I review their TV ads and their website which tout the exact same message. They may do other things, I don’t know, but this campaign targets one problem. This is a great strategy for getting noticed by people who need this exact problem addressed.

Jorge Diaz

Jorge is an online marketing evangelist, speaker, author, coach, consultant, and adviser. He is the founder of Jorge Diaz Online and digital agency Larry Jacob Internet Marketing. He's leading a movement dedicated to transforming small business thinking. Having spent 20+ years in corporate software development and 8 years building small business online marketing systems making use of marketing automation platforms like Infusionsoft, Jorge has worked with hundreds of owner led businesses to increase revenue, systematize lead generation and grow their businesses.

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