How Do You Stay Top of Mind With Potential Customers?
Years back, I had an experience that made it so clear to me how important it is to consistently stay in touch with people. I had been a member of the Coral Gables Chamber of Commerce for years. I had been busy so I hadn’t been attending their monthly gatherings and showed up with the […]
Continue reading4 Purpose Filled Ways to Guide Your Followers to Buy – Part 2
This article continues where part 1 left off. Check it out so you get the full story. Step Two: Lead Nurture At this point, people know a little bit about you. You should have a following of some sort. They may recognize your name, understand what industry you operate in, and hopefully understand the problem […]
Continue reading4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1
4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1 As a business living in 2022, you probably have a website and a social media profile or two. That’s a start. But does your content have purpose? Is it working for you as a tool to grow your sales or did you […]
Continue reading8 Social Media Myths to Leave Behind– Part 1
There’s no question that social media marketing is important for any business. Anyone looking to connect with new potential customers should be putting it to work. That said, there are way too many myths about the use of social media. Business owners believe them because they are out there being repeated by a lot of […]
Continue reading7 Must Have Ingredients for Small Business Digital Marketing Success – Part 1
Digital marketing isn’t optional. It’s now a requirement for every business wanting to stay in business. It’s what fuels businesses that are thriving as opposed to just struggling to stay alive. The statistics tell us that 84% of businesses have a content marketing strategy. That means 16% don’t. If you’re one of the people who […]
Continue readingTop 5 Content Marketing Tips for Connecting with Clients That Don’t Yet Know You – Part 2
This article continues where part 1 left off giving you three more tips for connecting with clients. Here we go. Where can they reach you? Gone are the days when you only needed a decent website and a well-maintained office. Your prospects would either call you up or visit your office. These days, with the […]
Continue reading7 Must Have Ingredients for Small Business Digital Marketing Success – Part 2
In part 1 of this article, I gave you the first 3 ingredients. Here are another 4. Ingredient #4 – Don’t Forget Email Marketing Email marketing isn’t the new kid on the block, but it is still one of the most cost-effective digital marketing strategies around. It’s particularly effective for keeping existing customers engaged and […]
Continue readingTop 5 Content Marketing Tips for Connecting with Clients That Don’t Yet Know You – Part 1
There are over 4.6 billion Internet users across the world. And this figure is only going up. For any business owner, this opens up your market and gives you people to connect with much lower costs than the costs associated with traditional marketing. Before buying anything, people these days surf the internet. They read articles, […]
Continue reading5 Steps to Make Sure Emails Stay Out of the Dreaded Spam Folder – Part 2
In part 1 of this article, I gave you the first three steps for staying out of the spam folder. Here are another two. Step 4: Avoid Image-Only Emails We’ve lost track of how many times we’ve seen spam emails that consist only of images. Why? Because spammers often use images to hide text because […]
Continue reading5 Steps to Make Sure Emails Stay Out of the Dreaded Spam Folder – Part 1
Is your email open rate low? Are you struggling to get people on your email list to pay attention and ready your messages? If the answer’s yes, then here’s something you need to read. There’s a process you can use to increase the likelihood that your emails will reach their intended recipients. It might seem […]
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