The Dollar Shave Club Disruption Is Not All That
Read my previous article on Dollar Shave Club and you’ll see how Dollar Shave Club converted me from a Norelco electric shaver to a blade shave several years back. I wasn’t someone looking for a less expensive razor. I was researching their marketing tactics and they offered me discounts to close that first sale. I […]
Continue readingHow to Spice Up My Marketing with Video
I ran into an article by Dawn Matthews over at Avasam that I wanted to recommend. It covers video marketing starting with some history then goes over lots of video marketing platforms and tools for small businesses. It covers YouTube, Vimeo, Facebook Live and other social medial streaming. It discusses Tiktok, which I’ve recently dived into. Can […]
Continue readingRemote Work Tools to Help You During the Pandemic
In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have tools to help us […]
Continue readingResource Guide: COVID-19 Resources for Small Business Owners Continued
Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time. With stay-at-home orders extended, and uncertainty still being rampant, I want […]
Continue readingHow to Turn Your Website Into a 24/7 Sales Machine!
Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – […]
Continue reading5 Tools We Use While Working Remote
These are crazy times indeed and if your company has never had a full-time remote workforce, this can be a challenging transition. However, thanks to modern technology, it’s very possible for many employees to be as productive at home as they would be in the office, if not more so. Now I’m not recommending this as […]
Continue readingDo You Need to Brush Your Teeth Every Day?
Ever since I was a kid, my parents taught me to brush every day. I remember the dentist showing me how to brush with this big plastic toothbrush and a big smiling mouth. If you do the research, “they” recommend we all brush twice a day for a full 2 minutes. (Yes! That’s what the […]
Continue readingHow Do You Describe What You Do to Your Prospects?
I attended a presentation today by Francis Jones on Story Branding. He explained how to write stories in our marketing materials making your prospect the main character or hero of the story. That character then faces a problem they need to overcome. This made perfect sense to me, but nothing so far was Earth shattering. […]
Continue readingIs a Brand Builders Club Thinkubator the Cure for Your Pain?
Are You A Business Owner – Ready To Go To The Next Level, But Not Sure How? Do You Want To Quit Working So Many Hours & Enjoy More Free Time?Would You Like To Reduce Overwhelm & Start Working Smarter, Not Harder?If You’ve Answered YES To Any Of These Questions, You Are In The Right Place!Join […]
Continue readingHere’s What You Need to Know About the Latest Google Updates
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can […]
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