How Do You Describe What You Do to Your Prospects?

I attended a presentation today by Francis Jones on Story Branding. He explained how to write stories in our marketing materials making your prospect the main character or hero of the story. That character then faces a problem they need to overcome. This made perfect sense to me, but nothing so far was Earth shattering.

What really caught my attention was the way he described our role as the writer of the story and the one wanting to sell something. I publish a lot of content and do some storytelling. If you follow me, you know that. It’s the role he described us playing in the story I found insightful. I’m going to start using it right away.

Let me tell you about it.

Jorge Diaz

Jorge is an online marketing evangelist, speaker, author, coach, consultant, and adviser. He is the founder of Jorge Diaz Online and digital agency Larry Jacob Internet Marketing. He's leading a movement dedicated to transforming small business thinking. Having spent 20+ years in corporate software development and 8 years building small business online marketing systems making use of marketing automation platforms like Infusionsoft, Jorge has worked with hundreds of owner led businesses to increase revenue, systematize lead generation and grow their businesses.

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