Marketing Hacks (That Will Get You Results)
Marketing your local business is a full-time job. There’s no doubt about that. And since most of us business owners don’t have a marketing department, it means marketing falls in our lap along with all the other responsibilities competing for your time.
So it’s essential that we be efficient while also being effective, right?
Here are some recommendations to fine-tune your marketing in order to get the most from your time investment. Here are some hacks to get you focused on tasks that will make the biggest impact in maximizing your results.
Pay Attention to Your Data
When was the last time you looked at your data on Google Analytics? If it’s been a while – and doesn’t feel bad, you’re not alone – then it’s time to get in there to look around.
The truth is that your Google Analytics account has the information you need to improve your marketing and grow your business. Do you know which page on your website gets the most traffic? Which one has the highest bounce rate? Can you pinpoint which blog posts are the most popular and frequented by the most visitors?
Review the data and take notes. The best marketing decisions are data-driven. I suggest setting aside some time – I can be just 30 minutes a week – to keep up to date with you and put that intelligence to use.
Ask Your Customers for Feedback
Customer feedback is essential for every business. You need to know what your customers think to figure out which marketing tactics will have the biggest impact.
There are several ways you can reach out to your customers. They include:
- Text messages
- Social media posts
- Surveys
I love client surveys because they provide an easy way to collect data. The key is to keep the survey brief and focused – and make it easy for your customers to respond.
Get Your Customers Involved in Your Marketing
You already know that reviews and testimonials can make a big difference for your business. You should be asking for reviews regularly – something you can do:
- At the point of sale
- In email
- In a text message
- On social media
- Via a chatbot
You should also be approaching your most loyal and most satisfied customers to ask for a testimonial. Testimonials are generally longer and go into more depth than reviews. While written testimonials can be helpful, your best bet is to ask for and record video testimonials. Videos get a lot of engagement both on websites and on social media.
In part 2 of this articles, I’ll be sharing with you a few more hacks that I know you’ll really appreciate.
