Blowing Money When ROI Is Questionable Is a Big Mistake
Many small business owners get a recommended solution for their online marketing that sounds something like this, Let’s work on a lead generation program that takes several months to setup. Then let’s watch what happens closely, do some fine tuning, and see how we can get you leads in 6 to 12 months. WHAT?? That’s […]
Continue readingSelf Doubt Lurks in the Mind of ALL Business Owners
A fellow business owner Matt Vosburgh posted a video where he talks about the doubts he experiences as a small business owner. He explains how his biggest struggle is with self doubt. It’s that negative voice in your own head that gets you thinking, “Why am I running this business? Should I continue to do […]
Continue readingWhich Customer and Niche Will Really Make Me Money?
It’s counter-intuitive, but going after a smaller, tighter, niche market has a lot of advantages. I highly recommend it. When my mentor first challenged me to find a niche, I was completely against it. I thought, “I’m having a hard enough time getting business and you want me to reduce the number of people I […]
Continue readingGoing to Prison Ain’t So Bad and It Might Help Your Business
I’m on my way to give a seminar on Online Marketing to the ladies at a local women’s prison. It’s part of my involvement with Leap for Ladies, an entrepreneurial training program that works with residents as they tradition out of prison life. It’s very satisfying for me and it does a few things. First, […]
Continue readingAre You Up for the Massive Marketing Challenge We All Face?
Studies have shown the the average consumer is bombarded with 300 to 700 ad messages daily. This includes the ads that gets pumped at our phones, Internet ads, TV, outdoor, print, etc. Because our brains are designed to filter out content we don’t need, it all becomes noise. We basically don’t see any of it. […]
Continue readingPerfection is the Enemy of “Good Enough”
I visited London recently and saw their iconic red double decker buses everywhere. The same is true with their red phone booths. Despite the dying public phone business, they still have the red phone booths all over the place. If you’re producing a movie and you want to do a scene change to London, you […]
Continue readingAre You Seen As Authentic?
While in London recently, my wife and I visited some pubs. These old bars are obviously old, established and English. They belong there. They scream of authenticity. Take a look at the picture I took of one a block off Oxford Street I saw while my wife was shopping nearby. I bring this up because […]
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