Inexpensive, Easy to Use Video Equipment for Newbies
I hear it from a lot of business owners hesitant to start recording video to promote themselves. They say, “I don’t have the equipment I need.” Let me debunk that excuse. In this lesson I show you the equipment I use and the video / audio quality you can get from different options available to […]
Continue readingMy Sales Are Sluggish. What Can I Do NOW?
Transforming Small Business Thinking #99Guest: Josh Marsden How we talk about ourselves, our business and what we sell makes a huge difference in how existing clients and prospects respond to us. Done poorly, the response can be “Ho hum.” Done effectively, we can get people that don’t know us to engage and connect with us […]
Continue readingAre You Missing What a Social Media Megaphone Can Do For You?
A successful online marketing campaign, and by this I mean a campaign includiing social media marketing, begins with a good understanding of your target market. You have to know these people INTIMATELY. You have to be able to specifically understand: What keeps them up at night? What are their biggest fears, challenges and frustrations concerning […]
Continue readingBlowing Money When ROI Is Questionable Is a Big Mistake
Many small business owners get a recommended solution for their online marketing that sounds something like this, Let’s work on a lead generation program that takes several months to setup. Then let’s watch what happens closely, do some fine tuning, and see how we can get you leads in 6 to 12 months. WHAT?? That’s […]
Continue readingCase Study – Finding Your Niche – Florida Sidewalk Solutions
Florida Sidewalk Solutions is a local service provider in South Florida where I live. They advertise during the local news broadcasts. They are a good example of a business that has found their niche and are hyper-focused on fixing a single problem. They claim they are, “The Trip Hazard Specialists.” In this video, I review […]
Continue readingSelf Doubt Lurks in the Mind of ALL Business Owners
A fellow business owner Matt Vosburgh posted a video where he talks about the doubts he experiences as a small business owner. He explains how his biggest struggle is with self doubt. It’s that negative voice in your own head that gets you thinking, “Why am I running this business? Should I continue to do […]
Continue readingWhich Customer and Niche Will Really Make Me Money?
It’s counter-intuitive, but going after a smaller, tighter, niche market has a lot of advantages. I highly recommend it. When my mentor first challenged me to find a niche, I was completely against it. I thought, “I’m having a hard enough time getting business and you want me to reduce the number of people I […]
Continue readingGoing to Prison Ain’t So Bad and It Might Help Your Business
I’m on my way to give a seminar on Online Marketing to the ladies at a local women’s prison. It’s part of my involvement with Leap for Ladies, an entrepreneurial training program that works with residents as they tradition out of prison life. It’s very satisfying for me and it does a few things. First, […]
Continue readingAre You Up for the Massive Marketing Challenge We All Face?
Studies have shown the the average consumer is bombarded with 300 to 700 ad messages daily. This includes the ads that gets pumped at our phones, Internet ads, TV, outdoor, print, etc. Because our brains are designed to filter out content we don’t need, it all becomes noise. We basically don’t see any of it. […]
Continue readingPerfection is the Enemy of “Good Enough”
I visited London recently and saw their iconic red double decker buses everywhere. The same is true with their red phone booths. Despite the dying public phone business, they still have the red phone booths all over the place. If you’re producing a movie and you want to do a scene change to London, you […]
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