10 Marketing Tools We Are Grateful to Have in 2021 – Part 1
We’re almost two months into 2021 and things are starting to turn around. I say starting, hedging my best here. The vaccines are being distributed. We are supposed to be getting this herd immunity sometime in the summer. This COVID thing should soon be behind us. There is a lot I’m sure we’re all happy […]
Continue readingHow to Reach More Customers with Geofencing – Part 2
In part 1 of this article, I introduced geofencing for business owners who may not be familiar with it. I gave some examples showing how businesses are putting it to use. In this follow on article, I’m going over some resources to help you get started with it. Figuring out how to target customers based […]
Continue readingHow to Reach More Customers with Geofencing – Part 1
Geofencing is a tech thing that can sound intimidating. It sounds like it might be expensive and you need a lot of technical skills to figure out how to use it to promote your business. It’s a strategy a lot of small business owners should be using so here is the breakdown of what geofencing […]
Continue reading7 Recommendations for Success in this Post-Pandemic New Normal – Part 2
In part 1 of this article, I went over our first two recommendations. Here are another five I’m sure you’ll find just as useful. Recommendation 3 – Mobile vs Desktop This next topic is tricky. In December of 2020, much of the United States was shutting down. COVID-19 cases were spiking. Back in March and […]
Continue reading7 Recommendations for Success in this Post-Pandemic New Normal – Part 1
March 2020 caught us all by surprise. I don’t think anyone expected the impact it would have on all aspects of our lives. Who could have anticipated the shutting down of entire business sectors, economic uncertainty, and record unemployment? For many small business owners, the future is still uncertain. Different industries have been affected differently. […]
Continue readingHow to Get Unmatched Email Marketing Results – Part 2
This article continues from part 1 with even more recommendations for maximizing the results you get from your email marketing. Recommendation #2 – Send Emails Regularly You may have heard this tip before. Consistency is so, so important. A lot of business owners follow it imperfectly and it hurts them. When we recommend sending emails […]
Continue readingHow to Get Unmatched Email Marketing Results – Part 1
Email’s been around forever and as much as people complain saying, “Email dead,” it’s still the least expensive and most effective way to get consistent digital marketing results. That’s good news for small business owners. You can target your ideal audience, prospects wanting what you do best, without breaking the bank. Most of us likely […]
Continue readingAre You Promoting Your Business on TikTok? – Part 2
In Part 1 of this articles, I ran you through the number of people on TikTok and how it’s a platform to consider for promoting your business. Here are some ideas for putting it to work for your business. How Do Businesses Use TikTok? TikTok is a social media app. There are typically two ways […]
Continue readingAre You Promoting Your Business on TikTok? – Part 1
Unless you’ve been living in a cave the last two years, you have to have heard of TikTok. It’s a social media platform launched in September 2016 for creating 15-second videos for sharing with followers. When it first started, it was filled with teens and 20-years-olds lip-synching or dancing. It seemed pretty childish, but more […]
Continue readingWhat Will Online Marketing Look Like in 2021? Part 2
I go over 2021 online marketing trends in part 1 of this article. Here are several others to consider as you go forward this year. Interactive Content There’s no doubt that there’s still room for static content, meaning content that your followers read, watch, or listen to on their own. That said, one of the […]
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