A Slow Down Means You Have to Be Even MORE Efficient
When we have a slow down or a recession, call it what you like, you MUST become even more efficient. We may have had to furlough team members. We may have to work harder to bring in the same amount of business we had before. The challenges are stacking up, right? So let me go […]
Continue readingWhat Can You Do When You Can’t Meet in Person?
I speak to a lot of small business owners whose business depends on meeting with customers in-person. They are teachers, consultants, trainers, instructors, coaches running many different types of businesses. From my conversations with them, I’ve learned that many of them have customers pleading with them for a solution. They want the services they provide, […]
Continue reading7 Conversation Starters to Get Your Audience Talking – Part 2
In a previous articles, I gave you my three first conversation starters to get your audience engaged in a conversation and talking to you. Here are the remaining 4. #4: Promote Your Events and Your Community Are you appearing at a local street fair or charity event? Sharing your involvement is a great way to […]
Continue reading7 Conversation Starters to Get Your Audience Talking – Part 1
You can’t read anything about marketing these days without reading about engaging your customers. And engagement is even more important as we operate with the challenges this pandemic has given us. But what does that really mean? Engaging means capturing someone’s attention. It doesn’t mean they saw your ad or scrolled past your Facebook post. […]
Continue readingA Proven Strategy for Growing Sales in a Zoom Meeting World
Zoom was perfect for supporting our new work from home mode of operation. It’s great for sales calls when in-person meetings just aren’t practical. Who would have predicted how widespread Zoom’s use would have become just a few short months ago? Zoom, and other tools like it, are part of the new normal. People who […]
Continue readingThe Ultimate 60-Minute Business Audit
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive. Not […]
Continue readingNavigating the Reopening of Your Business During the COVID-19 Pandemic
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized businesses. That said, how do you reopen? […]
Continue readingYour Next 30 Days In Marketing…
Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want […]
Continue reading5 Types of Video Marketing to Boost Your Business
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% […]
Continue readingWhy You Should Be Doing SMS Marketing Right Now
What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your […]
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