How to Use Hashtags Reach More People on Social Media
Even if you’ve never used a hashtag in your life, you’ve seen them all over social media. They’re the words after a post that start with the # sign. Here’s a hilarious Jimmy Fallon and Justin Timberlake video having fun with #hashtags. Hashtagshelp people who see a Tweet, Instagram post, or Pinterest image to find […]
Continue reading8 Winner Suggestions to Beef Up Your Social Media Game – Part 1
Social media marketing is a must for every small business. It’s so effective for getting noticed. But tactics that were fresh and exciting just a year or two ago are now old hat. That means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are […]
Continue reading6 Often Ignored Basics That Keep People on Your Email List – Part 2
This article continues from part 1 with an additional 3 tips to keep people from unsubscribing from your email list. Tip #4 – Keep Your Content Interesting and Entertaining Even with a compelling subject line, the content of your email can still fall short and prompt people to unsubscribe. You need to think about creating […]
Continue reading6 Often Ignored Basics for Keeping People on Your Email List – Part 1
Wouldn’t it be great if nobody ever unsubscribed from your email list? They would just open your emails, read them beginning to end, reply to you with great interest and forward them to their friends. We can fantasize about a world where every subscriber becomes a paying customer, and everybody loves you and your company […]
Continue readingWould a Direct Response Marketing Campaign Work for Your Business? Part 2
Part 1 of this article defines and explains direct response marketing. Now I’m going to give you ideas you can use for your direct response campaign. Of course, there no one “correct” way to go about direct response marketing, but some types of direct response marketing work better than others. Your job is to choose […]
Continue readingWould a Direct Response Marketing Campaign Work for Your Business? Part 1
Direct response marketing done right can be hugely effective. What I have seen is that a small business will give it a try without a good plan, or they run a poorly executed campaign. Then they conclude it doesn’t work. I’m here to shed some light on this. What does it take to create a […]
Continue readingHow to Reach More Customers with Geofencing – Part 2
In part 1 of this article, I introduced geofencing for business owners who may not be familiar with it. I gave some examples showing how businesses are putting it to use. In this follow on article, I’m going over some resources to help you get started with it. Figuring out how to target customers based […]
Continue reading7 Recommendations for Success in this Post-Pandemic New Normal – Part 1
March 2020 caught us all by surprise. I don’t think anyone expected the impact it would have on all aspects of our lives. Who could have anticipated the shutting down of entire business sectors, economic uncertainty, and record unemployment? For many small business owners, the future is still uncertain. Different industries have been affected differently. […]
Continue readingHow to Get Unmatched Email Marketing Results – Part 2
This article continues from part 1 with even more recommendations for maximizing the results you get from your email marketing. Recommendation #2 – Send Emails Regularly You may have heard this tip before. Consistency is so, so important. A lot of business owners follow it imperfectly and it hurts them. When we recommend sending emails […]
Continue readingHow to Get Unmatched Email Marketing Results – Part 1
Email’s been around forever and as much as people complain saying, “Email dead,” it’s still the least expensive and most effective way to get consistent digital marketing results. That’s good news for small business owners. You can target your ideal audience, prospects wanting what you do best, without breaking the bank. Most of us likely […]
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