A Proven Strategy for Growing Sales in a Zoom Meeting World
Zoom was perfect for supporting our new work from home mode of operation. It’s great for sales calls when in-person meetings just aren’t practical. Who would have predicted how widespread Zoom’s use would have become just a few short months ago? Zoom, and other tools like it, are part of the new normal. People who […]
Continue readingThe Ultimate 60-Minute Business Audit
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive. Not […]
Continue readingNavigating the Reopening of Your Business During the COVID-19 Pandemic
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized businesses. That said, how do you reopen? […]
Continue readingYour Next 30 Days In Marketing…
Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want […]
Continue reading5 Types of Video Marketing to Boost Your Business
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% […]
Continue readingWhy You Should Be Doing SMS Marketing Right Now
What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your […]
Continue readingHow to Create a Killer Facebook Video Ad for Your Business
Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of […]
Continue readingRacial Awareness: That’s What I Want for My Birthday
Humor me on my birthday and watch my video. We live in a society that has biases towards people of other races. This isn’t unexpected or surprising. We see people biased against people who root for an opposing football or baseball team. I’m a red wine drinker and I’m biased against white wine drinkers. We […]
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