Years back, I had an experience that made it so clear to me how important it is to consistently stay in touch with people. I had been a member of the Coral Gables Chamber of Commerce for years. I had been busy so I hadn’t been attending their monthly gatherings and showed up with the […]
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This article continues where part 1 left off. Check it out so you get the full story. Step Two: Lead Nurture At this point, people know a little bit about you. You should have a following of some sort. They may recognize your name, understand what industry you operate in, and hopefully understand the problem […]
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4 Purpose Filled Ways to Guide Your Followers to Buy – Part 1 As a business living in 2022, you probably have a website and a social media profile or two. That’s a start. But does your content have purpose? Is it working for you as a tool to grow your sales or did you […]
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Local vs National SEO… Which Is Best For My Business? Many Search Engine Optimization (SEO) experts make SEO sound really complicated. They give you these long-winded explanations hinting that getting on page one of Google search results is next to impossible. They’ll tell you it takes months and months and months to get results. It […]
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This article continues where part 1 of this article left off. Change #3 – Email at the forefront If email does not currently form a part of your small business marketing strategy, now is the time to change that. If you’ve established a keen database of current/past/potential future customers, email marketing is an incredibly cost-effective, […]
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I’m sure like me, you’re sick and tired of this pandemic. You’re ready to get back to life when people wearing masks were criminals not wanting people to get them identified and businesses closed not because of lockdowns, but because their products and services sucked. Like it or not, the new normal is here to […]
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In today’s competitive and oversaturated social media world, SMS marketing does extremely well. This is especially true for local businesses since there’s little personalization required and it’s relatively easy to execute. While the hype surrounding social media marketing is justified, SMS marketing has some surprising statistics that just can’t be ignored. Let’s take a look […]
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In part 1 of this article, I started my explanation on when is the best time to update your site. Here’s the continuation of the article. Analyze Your Website Content – And See Where You Stand It’s not only about looks when it comes to refreshing a website. Your site must be considered current. […]
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My Website Sucks. Should I Change It Now Or Later? Part 1 You’ve heard the old adage… You have 10 seconds to make a good first impression. Well your website has about 6 seconds to convince your visitor that they found what they’ve been searching for. If not, they go back to Google to find […]
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This article continues with part 1 where we cover the biggest content marketing mistake you just absolutely must avoid. Mistake #3 – Publishing Too Often There’s no magic formula to content creation and publishing frequency is no different. Once many businesses begin publishing content to the web, they believe that they can’t stop and that […]
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